Pay Per Click (PPC)

What is included in wise Vendor PPC
Program
•Consultation
•Website Analysis
•Competitive Analysis
•Keyword Research
•Select Keywords and Set Bid Amounts
•Set up of one PPC account (Google AdWords, Yahoo Search Marketing, MSN AdCenter, etc)
• Geo ads
•Custom ads for each ad group

What is included in the maintenance:
•Daily Bid Optimization – Using advanced software and human expertise; we will monitor the bid amount of each of your keywords and compare it to your competition. The software will adjust the bid amounts for all your keywords to achieve maximum ranking for the lowest cost. While our experts will adjust your ad frequency and pricing to make sure you invest in your most effective ads. Here is a more detailed explanation of bid optimization.
•Monthly Keyword analysis, recommendations, and adjustments
•Monthly Ad Performance Report, recommendations, and ad revisions as needed
•Monthly or weekly Reports providing web
analytics
• On going Consultation and Support

 Pay-per-click (PPC) advertisements must also be optimized through ongoing analysis and testing.